Aquabox features on BBC East Midlands Today

27th April 2021

Aquabox got a significant boost to its public profile on Tuesday 6th April, when BBC East Midlands Today visited the charity’s new depot between Wirksworth and Cromford and gave us more than two minutes of prime time television coverage the same evening.

Presenter Mike O’Sullivan saw Aquafilters being assembled and Gold boxes of aid being packed ready for despatch, and also had the chance to sample some Aquafiltered water on screen.

Trustee Roz Adamson explained how the move to the new depot will enable the charity to increase production of its filters and aid boxes and volunteer David Rawson, who heads the filter assembly team, showed how one family filter can actually support several families, producing hundreds of litres of clean, safe water every day.

Roger Cassidy, Chair of the Trustees, emphasised that donations to Aquabox have fallen by 40% during the pandemic and within minutes of the broadcast, the Aquabox JustGiving page had registered nearly £400 of new donations. A week later, new donations following the TV coverage had passed £12,500, with a number of requests to set up regular giving. A great result!

Watch the video here:

Our grateful thanks go to BBC East Midlands Today for helping to publicise our work.

Water is life. Please help Aquabox help those in need. Thank you.